Hi, I'm
I Design with Intention
Lead with Impact
Led OnBeat from 0→1 to App Store #1 with 15x revenue growth.
Drove 10x subscription conversion for PicCollage (500 start up, 15M MAU).
And the teams enjoyed it too.
I Design with Intention
Lead with Impact
OnBeat
Case Study
OnBeat - AI reels maker
Elevate Video Editing Experience
Crafting an Experience That Outshines Rivals
14%
Export Rate
20%
Retention
OnBeat - AI reels maker
Elevate Video Editing Experience
Crafting an Experience That Outshines Rivals
OnBeat - AI reels maker
Elevate Video Editing Experience
Crafting an Experience That Outshines Rivals
14%
Export Rate
20%
Retention
PicCollage - Photo Editor
Increase Subscription Conversion
Sticker search redesign: from UX friction to VIP monetization
10x
Subscription rate (iOS)
20x
Subscription rate (Android)
PicCollage - Photo Editor
Increase Subscription Conversion
Sticker search redesign: from UX friction to VIP monetization
PicCollage - Photo Editor
Increase Subscription Conversion
Sticker search redesign: from UX friction to VIP monetization
10x
Subscription rate (iOS)
20x
Subscription rate (Android)
OnBeat - AI reels maker
Leading AI-Driven Solutions
Opening Texts That Power Storytelling
2%
Retention Rate
75%
Adoption Rate
OnBeat - AI reels maker
Leading AI-Driven Solutions
Opening Texts That Power Storytelling
OnBeat - AI reels maker
Leading AI-Driven Solutions
Opening Texts That Power Storytelling
2%
Retention Rate
75%
Adoption Rate
FitCasso- AI workout Traker
Light Up Your Sporty Life with AI
Transform workouts into stunning AI art with smart insights
FitCasso- AI workout Traker
Light Up Your Sporty Life with AI
Transform workouts into stunning AI art with smart insights
FitCasso- AI workout Traker
Light Up Your Sporty Life with AI
Transform workouts into stunning AI art with smart insights
What I Bring
Lead User Reseach
Conducted 50+ interviews. Collaborated with researchers to align on goals, refine screeners, and extract insights.
Conduct Subscription Behavioral Persona
Turned research insights into internal visual tools to align the team on user behavior. Helped prioritize templates and sticker features.
Visual Design/ Motion Graphic
Partnered with marketing to design landing pages and onboarding flows
Led A/B tests that improved conversion by 5%
Produced motion assets with After Effects (e.g., Onboarding, tooltips, loading states)
Market Research Strategy
Conduct market research in narrowly defined direction for stages.
Data-Driven Design
Regularly analyzed user behavior with Amplitude. Collaborated with PMs to refine design decisions based on metrics.
Internal Workshop Facilitation
Led cross-functional workshops to share best practices, align on design solutions, and drive brainstorming.